45% Europeans watch TV online?

Under: Internet, Media; 1 year, 7 months ago at 6:24 pm
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No way. I don’t believe this.

Their sample size might have been small. Compared to this study in 2005 made by the European Interactive Advertising Association, you can see that, maybe, the younger folks surveyed would have driven up the percentage to that level. But either way….45% is impossible.

Europe generally doesn’t have a high internet penetration rate (except for Sweden and other parts of Scandinavia) and it wouldn’t take a brain scientist to tell us that Scandinavia != Europe. The trends are on the rise…but it would a long while to hit that level. This survey should have been more refined.

Lousy reporting Duncan.

[Update]

Apparently, it’s 45% of broadband users not the entire population. Now, if my grand dad watched one youtube video sometime back, would he be included as one of the people who watch TV online? They need to show us the questions asked.

[Forget the Motorola statistics. Here is my summary of everything. Good news: It’s free.]

Youth using internet for watching videos - On the rise. Duh!
Youth using the internet for watching TV - ??? A TV is a TV. A TV will always be that physical object.
Youth using the internet for other purposes - Duh! On the rise.
Youth using the internet for Joost - Duh! On the rise.
Youth using the internet for photo collection - Duh! On the rise.
Youth using the internet for playing games - Duh! On the rise.
Youth using the internet for analysing nano particles - Duh! On the rise.

Thank you. It was hard work.

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