Do they really need the money with that billion dollar coffer of theirs?
[Yes, after an enlightening discussion with Henrik last friday. Sequoia provides the branding, Viacom provides the exclusive content and deters competition, Index for the European network, Li Ka Shing for the Asian markets. Nice move.]
[It’s a pain in the ass to spell Sequoia in the first attempt.]
[Joost’s latest partner: A talent agency]