Our SEK 175,000 winning pitch

Under: Pride, Internet; 1 year, 3 months ago at 8:08 pm
Stumble it! Del.icio.us it!

Verbatim. It was aimed at VCs as opposed to the general public.
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Can you imagine a way to advertise your company to everyone in this hall without having to pay anything to the people owning this hall or to ask for anyone’s permission. That’s what Attention! does.

Attention! connects young 3G users together. It unleashes new ways to flirt, gossip, organize a night out, or ask for an opinion.

For instance: While leaving school, Sophie’s boyfriend takes a picture of himself blowing a kiss to the camera. He then drops the picture for her to pick up. The next day, while entering the school premise Sophie’s phone notifies her that someone left something for her at that location. She looks at it and smiles. Nice way to start the day.

Our aim is to engage users’ attention on their cell phone and display non-invasive (…) geographically relevant ads - bypassing traditional advertising channels.

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