Sriram Krishnan™ Live

In two sentences…what is your background and what does Bubblare do?

I’m a student at Stockholm School of Economics and a former marketer at another Swedish youth community (Hamsterpaj.net). Bubblare is a place for Swedish people to upload and watch their own video material.

More about your company. Why another video upload site?

Bubblare.se was the very first video upload site in the Nordic Region. The background was (and still is) that it is hard for a person speaking a small language (such as Swedish) to reach out to an international audience. And there was no arena for a local audience to gather at. Being almost half a year ahead of our first competitors Bubblare attracted a lot of viewers and uploaders creating a critical mass of videos to watch and share. And with the original idea of creating a local video site still important, this critical mass has continued to grow. The growing interest has also created a need of resources, and today Bubblare has 10 employees.

Numbers. Numbers. Numbers?

With the content being of a popular sharing nature (video) the traffic can fluctuate a lot from time to time. When a clip suddenly is discovered and spread the traffic can reach numbers of the largest websites in Sweden, whereas during more low-frequent uploads, traffic usually stays around 100′-200′ per week.

How are you guys funded?

Netclips (as the name of the registered company is) generates incomes in two ways: via Bubblare’s various advertisements and via our tech department which helps other websites to set up video services of their own.

Has it been smooth sailing so far? What problems have you guys encountered?

The biggest challenge was obviously to get the Bubblare-product out to the public. This demanded a lot of marketing, viral campaigns and the common ‘blood, sweat and tears’. And by the time we’ve got noticed, the first competitors started to enter the stage, forcing us to speed up even more. And although we consider Bubblare.se to be the largest video site in Sweden, it might be the toughest of challenges to stay in this position…

Thoughts on Jaycut

Great technique, and definitely something a lot of people have use for. Will be interesting to see if the bigger mass will begin to use the editing tool, however.

Thoughts on Watchdance

Interesting to see if the market is ready for such a niched video site.

How do you guys chill out?

Watch silly video clips, what else?:)

Any plans for recruitment?

We’re almost constantly in need of skilled Java technicians. Maybe that’s our biggest challenge after all…

Copyright issues: What’s your strategy?

When notified of a copyright infringement, we remove the video instantly. Until notified, we have to suppose that our users obey the user agreement saying that the must have either the copyright themselves, or the admittance from the copyright owner to publish the video. Sweden is not the USA and have other tradition on lawsuits