Stumble it! 
I am quite intrigued to see that many people I have spoken to recently speak in great lengths about the future of blogging and user generated content (Yes, I said it) for personalised and targeted marketing.
One person I met last week was interested in extracting personality traits from blog posts. Couple of people I met yesterday spoke about how citizen journalism can have serious impact on company marketing strategies. My friend, Peter, a PHD candidate in linguistics mathematics and comp. science (do they really have majors like this these days?) told me that it’s very easy to analyse articles with given set of linguistic parameters and come up with personality traits, writing styles and so on.
The recent partnership between PR Newswire and Umbria Team sums up everything I guess. So, moral of the story, head to your nearest comp. science linguist and ask him to teach you how to start analysing the Japanese or Swedish or Spanish or Portuguese languages. Forget the English language, it’s too saturated.
