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I met Eric during the HPAIR Business conference in Hong Kong two weeks ago. He’s a jolly good fellow and we all loved his down to earth personality. Eric spoke in the entrepreneurship panel. Below is his introduction, followed by the interview. Enjoy!
Eric Tsai is the CEO of eriQoo.com, a portal website recognized by millions of internet users, which ranks a wide-range of products and services, from best selling consumer goods to the hottest celebrities. He has recently launched a beta version of eriQoo.com, providing a unique source of popularity ranking data for various industries, brands, and products. By utilizing his unique business model, eriQoo.com is targeted to be recognized by 85% of internet users by the year 2009. Mr. Tsai was recently recognized by BusinessWeek Asia as the No. 1 Entrepreneur Under 25 and has been awarded the highly prestigious United States of America Presidential Award.
Prior to founding eriQoo.com, Mr. Tsai was the youngest fixed-income analyst recruited at Credit Suisse. Mr. Tsai was born in Taiwan and graduated early from high school in the U.S. and from Sophia University in Japan. He is also fluent in Chinese, Japanese, and English. (Introduction courtesy of HPAIR)
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Ladies and Gentlemen, after a long hiatus, I am back and bad. Currently sipping some pina coladas (no, really!) in a cafe in Budapest and having another month of travels to go.
In the meanwhile, enjoy the conversation with Erik Starck of GlocalReach. In summary, Erik was formerly with Sony Ericsson, started his first company in 1998 and here, will speak about his latest venture, GlocalReach.
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In a nutshell…who are you and what do you do?
I’ve just finished my work at MMS (Mediameasurements in Scandinavia) investigating the consumption behaviour of moving pictures on different platforms. I’m currently working together with Fabian Bonnier on a new project, the Fri TV initiative. We’re trying to facilitate video distribution on the web and enable advertising on that distribution.
This sounds revolutionary to a certain extent. Explain more.
The idea is not about revolutionizing the way we watch stuff, it’s more about creating new business models for the content owners/distributors/aggregators. We want to organize the current chaos in an industry where nobody’s really making any money. The viewers are there, the behaviour is there and the content is also partly there even if it’s “illegal”.
Any insights into the technology?
It’s not rocket science, but we’ll develop some nice tools.
LOL. Nice way of saying “mind your own business”. 
Are there any competitors out there?
There are some American companies out there doing something like this, but not really. Things are however happening every week in this industry, so there will definitely be some soon!
Biz model, biz model, biz model.
The business model is not official yet. (I bet the future competitors read your blog
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In two sentences…what is your background and what does Bubblare do?
I’m a student at Stockholm School of Economics and a former marketer at another Swedish youth community (Hamsterpaj.net). Bubblare is a place for Swedish people to upload and watch their own video material.
More about your company. Why another video upload site?
Bubblare.se was the very first video upload site in the Nordic Region. The background was (and still is) that it is hard for a person speaking a small language (such as Swedish) to reach out to an international audience. And there was no arena for a local audience to gather at. Being almost half a year ahead of our first competitors Bubblare attracted a lot of viewers and uploaders creating a critical mass of videos to watch and share. And with the original idea of creating a local video site still important, this critical mass has continued to grow. The growing interest has also created a need of resources, and today Bubblare has 10 employees.
Numbers. Numbers. Numbers?
With the content being of a popular sharing nature (video) the traffic can fluctuate a lot from time to time. When a clip suddenly is discovered and spread the traffic can reach numbers of the largest websites in Sweden, whereas during more low-frequent uploads, traffic usually stays around 100′-200′ per week.
How are you guys funded?
Netclips (as the name of the registered company is) generates incomes in two ways: via Bubblare’s various advertisements and via our tech department which helps other websites to set up video services of their own.
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