No way. I don’t believe this.
Their sample size might have been small. Compared to this study in 2005 made by the European Interactive Advertising Association, you can see that, maybe, the younger folks surveyed would have driven up the percentage to that level. But either way….45% is impossible.
Europe generally doesn’t have a high internet penetration rate (except for Sweden and other parts of Scandinavia) and it wouldn’t take a brain scientist to tell us that Scandinavia != Europe. The trends are on the rise…but it would a long while to hit that level. This survey should have been more refined.
Lousy reporting Duncan.
(more…)
There’s alot of talk about new media and old media recently. According to Wikipedia,
New media is a broad neologism usually referring to new technologies and communication methods in the context of their effects on the established mainstream media.
The old media or legacy media are the traditional means of communication and expression that existed before the new media of the Internet. Industries that are generally considered part of the old media are broadcast and cable television, movie and music studios, newspapers, books and most print publications.
Lotta blogs more about the success story of Verdens Gang, the daily that has conquered both forms of media in Norway.
π represents the P in print and I in Internet.
Stumble it! 
